CATEGORY LIMIT
To honour even more responsible and great work, efforts can be entered into a maximum of four categories.
Of those four categories, only two category submission may be an industry category and you may enter up to two 2 specialty categories.
You are not required to enter an industry category; you may enter four specialty categories instead. •Each entry should be customized to speak to the specifics of each entered category whenever applicable.
Judges are often frustrated when an entry clearly wasn’t tailored for the category they are reviewing.
• You will need to complete a separate entry form for each additional category.
CATEGORIES STRUCTURE
• Africa Responsible Business and Leadership Excellence Awards reserves the right to re-categorize entries, split/redefine categories and/or refuse entry any at any time.
INDUSTRYCATEGORIES
There are 17 industry categories to choose from. Category definitions provide guidance regarding the types of industries that may enter that category; however, it is not an exclusive list. If you are unsure what category best fits your brand, please email isaac.adugyamfi@arbleawards.com. You may only enter two industry categories per effort.
SPECIALTY CATEGORIES
The Specialty Categories are designed to address a specific business situation or challenge. There are over 30 specialty categories, with focuses on sustainability, audiences, and business achievements. When entering into these categories, you should present your entry in a way that addresses the situation or challenge as outlined in the category definition. It is critical to thoroughly review these category definitions to ensure your effort meets the criteria of the specific category definition. Judges will down score your entry if you are missing information required by the category definition.
INDUSTRY CATEGORIES
Maximum of two industry categories per effort.
It is not required to enter an Industry category.
• Automotive – Vehicles & Aftermarket
• Banking, Finance, and Insurance
• Beauty, Fragrance, Fashion & Fashion Accessories
• Beverages Alcohol & Non-Alcohol
• Electronics
• Entertainment & Sports
• Food
• Government & Public Service
• Gaming & E-Sports
• Household Supplies & Services
• New Products or Service Introduction
• Personal Care
• Retail
• Snacks & Desserts
• Internet & Telecom
• Travel, Tourism and Transportation
• Healthcare Services & Healthcare – OTC
CATEGORIES INDUSTRY AUTOMOTIVE
VEHICLES & AFTERMARKET
Includes Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
Cars, trucks, motorcycles, vans.
Both brand and model advertising.
BANKING, FINANCE AND INSURANCE
Financial product & services including: marketing efforts, promoting overall image and capabilities of a financial institution; specific products or services including credit/debit cards, reward/loyalty cards, financial planning, mobile payment services, retirement funds, investment, home banking, loans, mortgage, mutual funds, etc.
It also includes all types of insurance eligible (home, auto, financial, life, travel, business, etc.) with exception of health insurance.
BEAUTY, COSMETICS, FRAGRANCES, FASHION & FASHION ACCESSORIES
Includes cosmetics, fragrances, hair products, nail products, skincare treatments, salons, spas, apparel, accessories, jewellery, styling services, clothing rentals, etc.
BEVERAGES ALCOHOL & NON- ALCOHOL
Beverages including beer, champagne, liquor, wine, hard seltzers, wine coolers, etc.
Includes diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, energy drinks, etc.
ELECTRONICS
TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
ENTERTAINMENT & SPORTS
Includes all forms of entertainment, e.g. video games, movies, TV shows, podcasts, games, toys, entertainment apps, board games, etc.
Sporting events such as World Cup, FIFA, sport teams, etc. It also includes sports equipment & sports apparels.
FOOD
All types of food including fresh, packaged and frozen, both regular and diet/light.
GOVERNMENT & PUBLIC SERVICE
Metropolitan, Municipal or state economic development, lotteries, utilities, civil, diplomatic or armed forces, parks, libraries, public services, etc. Includes political messages and recruitment efforts.
GAMING & E-SPORTS
All forms of e-sports and single and multi-player video games, including virtual reality, arcade, console, mobile, online & computer games.
HOUSEHOLD SUPPLIES & SERVICES
Cleaning products, waxes, detergents, floor-care, products, fabric softener, paper products, domestic services, mowers, fertilizers, lawn care, gardening services. Includes homecare Furnishings & Appliances like: Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator’s supplies, paint and wallpaper.
HEALTHCARE SERVICES & HEALTHCARE OTC
Efforts for products that are sold without a prescription that address a specific health condition, Efforts may be targeted to healthcare professionals, patient’s ad /or consumers. Only products that address a specific health condition should enter this category – there are separate categories for Beauty and Personal Care efforts. Efforts that were developed for hospitals, HMOs, health insurance companies, referral services, dental and medical care services, pharmacies or chronic care facilities. Efforts may be targeted to healthcare professionals, patients and/or consumers.
NEW PRODUCTS OR SERVICE INTRODUCTION
Any marketing effort used to introduce a new product or service that is not a line extension. Brand new products or new products in a new category are eligible. Effie defines line extension as:
•Any variation of an existing product which shares the same brand name and is in the same category as the existing product and shares the same characteristics as the parent but offers new benefit (flavour, size, package, type, etc.)
•A derivative product that adds or modifies features without significantly changing the price. •Products that bear the same brand name and offer the consumer varied options (e.g. Diet version of drink).
PERSONAL CARE
Soap, oral care, face & body lotions and cleansers, basic eye and ear-care products (e.g. cotton swabs, eye drops, etc.), deodorants, feminine hygiene products, razors, shaving cream, etc.
RETAIL
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. E.g., malls, boutiques, department stores, clothing, shoes, hosiery, jewellery stores; food retailers; movie/book/card stores; discount/bulk retailers; toy stores, branded outlets, accessories/specialty shops, purses/luggage.
SNACKS & DESSERTS
Ice cream, candy, chips, cookies, bakery items, nut, fruit, & vegetable, snacks, popcorn, etc.
INTERNET & TELECOM
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
TRAVEL, TOURISM AND TRANSPORTATION
This category is open for Air, train, taxi, rideshare services, driving schools, public transport, car rentals, leasing not including automobile sales / leasing, etc. Airlines, cruise operators, travel tours (tour operators, travel websites and booking services, etc.), hotels, resorts, amusement parks, tourism campaigns, duty free outlets and Destination Malls- defined as a mall that offer mix of lifestyle products, leisure and entertainment activities.
CATEGORIES GENERAL SPECIALTY
The specialty categories are designed to address a specific business situation or challenge. When entering these categories, you should present your entry in a way that addresses the situation or challenge as outlined in the category definition. It is critical to thoroughly review these category definitions to ensure your effort meets the specific category definition.
RESPONSIBLE DIGITAL & CYBER SECURITY COMPANY
RESPONSIBLE TRADING PLATFORM
RESPONSIBLE E-PAYMENT COMPANY
RESPONSIBLE RENEWABLES ENERGY COMPANY
RESPONSIBLE INVESTOR OF THE YEAR
RESPONSIBLE COMMUNITY & SOCIAL IMPACT CHAMPION
RESPONSIBLE & SUSTAINABLE BUSINESS OF THE YEAR
RESPONSIBLE MSME BUSINESS OF THE YEAR
RESPONSIBLE EMPLOYER OF THE YEAR
RESPONSIBLE BUSINESS LEADER OF THE YEAR
RESPONSIBLE E-COMMERCE OF THE YEAR
RESPONSIBLE ENTREPRENEUR OF THE YEAR
RESPONSIBLE MINING COMPANY OF THE YEAR
RESPONSIBLE GOVERNMENT SUSTAINABILITY INITIATIVE
CLIMATE ACTION INITIATIVE AWARD
RESPONSIBLE PUBLIC SECTOR CEO
RESPONSIBLE MINING SUPPORT COMPANY OF THE YEAR
RESPONSIBLE TELECOM CEO
RESPONSIBLE AIRLINE CEO
RESPONSIBLE INFRASTRUCTURE CEO
RESPONSIBLE HOSPITALITY CEO OF THE YEAR
RESPONSIBLE HEALTHCARE CEO
RESPONSIBLE FOOD INDUSTRY CEO EXCELLENCE AWARD
RESPONSIBLE RENEWABLE ENERGY COMPANY
RESPONSIBLE FEMALE BUSINESS LEADER
GREEN LEADERSHIP EXCELLENCE AWARD
RESPONSIBLE FINTECH COMPANY OF THE YEAR
RESPONSIBLE WELLNESS COMPANY OF THE YEAR
GLOBAL AFRICAN EXECUTIVE OF THE YEAR
RESPONSIBLE & SUSTAINABLE BUSINESS OF THE YEAR
RESPONSIBLE SOCIAL IMPACT CHAMPION
RESPONSIBLE ESG INVESTOR OF THE YEAR
RESPONSIBLE & INNOVATIVE TECH COMPANY OF THE YEAR
RESPONSIBLE & INSPIRING AFRICAN LEADER OF THE YEAR
RESPONSIBLE TECHPRENEUR IN AFRICA
SUSTAINABILITY LEADER OF THE YEAR
RESPONSIBLE EMPLOYER CHAMPIONING DIVERSITY & INCLUSION
RESPONSIBLE FOOD INDUSTRY CEO
RESPONSIBLE HEALTHCARE INDUSTRY CEO
RESPONSIBLE MINING COMPANY
RESPONSIBLE GOVERNMENT SUSTAINABILITY INITIATIVE