Samuelson is an Assistant Professor of Marketing at the Melbourne Business School. He has a background in marketing and market research and holds a Ph.D. in Marketing from the University of Melbourne.

Samuelson’s multidisciplinary research examines how transitions and transformations in people’s lives, society, and the marketplace affect consumer behaviour and wellbeing. His research has been published in leading marketing and business journals such as the Journal of Consumer Research, Energy Economics, Journal of Business Research, and the Journal of Marketing and Public Policy, among others. His research and academic projects have received funding from Plan International, Scanlon Foundation, and the Victorian Government.

Samuelson teaches Marketing in the MBA program. He is also currently the Program Manager for the Blue Nile Business Masterclass Program, a business training program for African Australian entrepreneurs at the University of Melbourne.

Prior to joining academia, Samuelson worked in market research and brand consulting with Kantar Millward Brown in West Africa, advising clients such as Coca-Cola, Nestlé, Unilever, and Etisalat. He also consults for many start-ups and entrepreneurs on how to build and sustain strong brands.